Cookie Policy

2. WHAT ARE COOKIES?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and provide information to website owners.

Types of cookies by duration:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them

Types of cookies by origin:

• First-party Cookies: Set by our website directly
• Third-party Cookies: Set by external services we use

3. HOW WE USE COOKIES

We use cookies and similar technologies for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the Service to function properly. They enable core functionality such as:

• User authentication and account access
• Security features
• Maintaining your session during the assessment
• Remembering your progress if you need to pause

Essential cookies cannot be disabled as they are necessary for the Service to function.

3.2 Analytics Cookies

These help us understand how visitors use our marketing website so we can improve it:

• Google Analytics: Tracks website usage, visitor behaviour, and traffic sources
• PostHog: Provides product analytics and user journey mapping
• Understanding which pages are most popular
• Identifying technical issues

3.3 Marketing and Advertising Cookies

These cookies help us deliver relevant advertisements and measure their effectiveness:

• Meta Pixel (Facebook/Instagram): Tracks ad performance and enables retargeting
• Measuring the effectiveness of our marketing campaigns
• Showing relevant ads on other platforms
• Understanding which ads brought you to our site

3.4 Functional Cookies

These enhance your experience by remembering your preferences:

• Language preferences
• Previously entered information
• User interface customisations

4. COOKIES DURING ASSESSMENTS

When you are completing an assessment, only essential cookies required for the assessment to function are used. Analytics and marketing cookies (Google Analytics, PostHog, Meta Pixel) are not active during the assessment experience.

This means your assessment responses and the act of completing the assessment are not tracked by third-party analytics or advertising services.

5. THIRD-PARTY COOKIES

Our marketing website uses several third-party services that may set their own cookies:

5.1 Google Analytics

Google Analytics uses cookies to collect information about how visitors use our site. The information is used to compile reports and improve our Service. The cookies collect information anonymously, including:

• Number of visitors
• Where visitors came from
• Pages visited

For more information, visit Google's Privacy Policy.

5.2 Meta (Facebook) Pixel

We use Meta Pixel to:

• Measure ad effectiveness
• Build audiences for ad targeting
• Optimize ad delivery

For more information, visit Facebook's Cookie Policy.

5.3 PostHog

PostHog analytics helps us understand user behavior and improve our product.

For more information, visit PostHog's Privacy Policy.

5.4 Stripe

Stripe uses cookies for payment processing and fraud prevention.

For more information, visit Stripe's Cookie Policy.

6. YOUR COOKIE CHOICES

6.1 Cookie Consent

When you first visit our Service, you'll see a cookie banner asking for your consent. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences

6.2 Managing Cookies Through Your Browser

Most browsers allow you to:

• View what cookies are stored
• Delete cookies individually or entirely
• Block third-party cookies
• Block all cookies
• Set preferences for specific websites

Browser-specific instructions:

• Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Edge: https://support.microsoft.com/en-us/help/4027947
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

6.3 Opting Out of Analytics and Advertising

Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on.

Facebook Ads Opt-out: Visit Facebook's Ad Preferences.

General Advertising Opt-out:

• EU users: Your Online Choices (youronlinechoices.eu)
• US users: Digital Advertising Alliance (optout.aboutads.info)

6.4 Do Not Track

Some browsers offer a "Do Not Track" setting. Currently, our Service does not respond to Do Not Track signals, but you can still manage cookies using the methods above.

7. CONSEQUENCES OF DISABLING COOKIES

If you choose to disable cookies, please note that:

• Some features of our Service may not function properly
• You may not be able to access your account
• Your preferences may not be saved
• The assessment may not work correctly if essential cookies are blocked
• You may see less relevant advertisements

7. CONSEQUENCES OF DISABLING COOKIES

If you choose to disable cookies, please note that:

• Some features of our Service may not function properly
• You may not be able to access your account
• Your preferences may not be saved
• The assessment may not work correctly if essential cookies are blocked
• You may see less relevant advertisements

9. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies we use
• Legal requirements
• Our business practices

We will notify you of significant changes by posting a notice on our Service or sending you an email.

10. CONTACT US

If you have questions about our use of cookies or this Cookie Policy, please contact us:

My Purpose Profile

Email: info@mypurposeprofile.com

Website: mypurposeprofile.com

11. MORE INFORMATION ABOUT COOKIES

For more general information about cookies, visit:

• All About Cookies (allaboutcookies.org)
• Your Online Choices — EU (youronlinechoices.eu)
• Network Advertising Initiative — US (networkadvertising.org)